لینک دانلود و خرید پایین توضیحات

دسته بندی : پاورپوینت

نوع فایل: pptx (قابل ویرایش و اماده پرینت )

تعداد اسلاید : 29 اسلاید

مورد کاوی شرکت نفتی بی پی و تغییر در رفتار سازمانی

RobertHorton

•A transform project: Project 1990 –New culture –Behavioral change –Flatter organization –Getting rid of bureaucracy •Failure reasons: –Other’s perception: Horton was imposing Change rather than fostering it –Bad financial situations in 1992 •Horton reaction: •cost cutting –Severe morale problems in BP •Diversification, rather than transformation, to maintain profitability –Horton abrasive management style ( too much insisting in his own way!) à his American attitude! –He never fully gained the trust and respect of his colleagues and subordinates